Research on Objection: "My Clients Won't (Insert Objection Here)."

Research on Objection: "My Clients Won't (Insert Objection Here)."

More often than not when I am speaking with Accountants and Bookkeepers I hear, ‘My clients won’t …’

In the past, I have put on my bookkeeping/accounting disguise and verified the validity of this type of response myself. And lately, since firms have hired me to go out to their clients and set them up for those processes that would allow the firm to become the virtual CFO or value-based biller, I have been able to do this verification across the nation, business types, and personality types.

Read More